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Beyonce Wins Legal Battle for Blue Ivy’s Trademark After 12 Years

Beyonce

Beyonce has officially secured the trademark for her daughter Blue Ivy’s name, bringing an end to a lengthy 12-year legal battle. The win was confirmed on December 31 by The Trademark Official Gazette, granting the global icon exclusive rights to her daughter’s name.

The legal dispute began in 2012 when Beyoncé and Jay-Z filed for the trademark shortly after Blue Ivy’s birth, aiming to prevent others from capitalizing on their daughter’s name. However, the process encountered challenges, including resistance from wedding planner Veronica Morales, who had been using “Blue Ivy Events” for her business since 2009.

In 2020, the U.S. Patent and Trademark Office ruled in favor of the couple, determining that the event company’s name was sufficiently distinct from Blue Ivy’s name, dismissing Morales’ objections. Beyoncé’s legal team faced another setback in 2023 when a Wisconsin boutique tried to claim the “Blue Ivy” logo. However, after the boutique failed to formally oppose the trademark, Beyoncé was able to proceed with the final steps of her successful application.

Jay-Z previously explained their decision to pursue the trademark in a 2013 interview with Vanity Fair, saying: “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.”

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