Spotify paid out to Nigerian and South African artists — its two largest African markets — to the tune of about $59 million in 2024, a staggering boost in earnings for African artists across the world. The music streaming site paid a total of $10 billion in royalties globally in the last year, as the world grows more hungry for music from Africa. As a relatively small portion of Spotify’s global library, the continent’s strength only continues to build and grow at an enormous rate, led by globally recognized artists Nigeria’s Burna Boy and South Africa’s Tyla.
According to reports Spotify remitted royalties to artists in Nigeria and South Africa — its two largest African markets — as much as about $59 million in 2024, a significant increase in revenue for African artists worldwide. The music streaming service distributed a total of $10 billion in royalties worldwide last year, a growing demand for music throughout the continent everywhere. While still a relatively tiny percentage of Spotify’s global catalog, its reach is expanding exponentially, fueled by artists known worldwide such as Nigeria’s Burna Boy and South Africa’s Tyla.
Spotify revealed that approximately 250 million user-generated playlists now include at least one Nigerian artist, while South African acts appear in over 220 million playlists. “What we’re seeing is an excellent evolution around more and more mid-tier or up-and-coming artists making a living,” said Jocelyne Muhutu-Remy, Spotify’s managing director for Sub-Saharan Africa.
In Nigeria, the number of artists earning in excess of 10 million naira annually from Spotify doubled during the previous year and tripled since 2022. In South Africa, the number of artists earning between 100,000 and 500,000 rand doubled within the last three years, revealing the contribution of the streaming service to transforming careers in music in the continent.
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Olawale Moses Oyewole is an adept writer who stays on top of current events and curate informative and engaging articles for his readers. He is a digital strategist who help brands gain online visibility.
