The Minister of Arts, Culture, and the Creative Economy, Hanatu Musa Musawa, has revealed her plan to make Nigeria the global creative, cultural, and entertainment capital. The aforementioned mandate consists of an eight-point agenda aimed at expanding the entertainment, arts, and cultural sector, thereby creating new employment opportunities for Nigeria’s artistic expression resource: its citizens.
According to Musawa, the Nigerian culture possesses monetary value. The eight-point plan was developed with the aim of realizing the sector’s potential as the creative economy becomes the new ‘oil’ and innovation, as well as the country’s culture.
First, The Nigeria Destination 2030 is intended to expand the arts, culture, and creative economy in accordance with a single vision. This vision is to make Nigeria the creative capital of Africa by creating more employment, more inbound tourists, and more local opportunities that will boost the growth of all creative sectors.
The second of this eight-point agenda prioritizes skills development to ensure that professionals are adequately trained to excel in their respective disciplines. In addition, the agenda includes the expedited improvement, creation, and implementation of policy frameworks that effectively stimulate increased revenue generation, employment creation, and sustainable sector-wide growth. Protecting and securing the creations of artists and content creators remains a priority.
Prior to 2030, the team aims to develop a comprehensive and effective arts, culture, and creative economy strategy. A component of this plan is to assemble intelligent strategic perspectives that will further stimulate investment. The creative economy also aims to increase Nigeria’s GDP, with the goal of ranking among the world’s top 20 in terms of GDP contribution, wealth creation, job creation, and poverty reduction.
The objective of point 7 is to enable business environments in order to prioritize infrastructure development assisted by digital transformation. In addition, in the final agenda point, the vision seeks to preserve the cultural heritage and sustainability of Nigeria while promoting tourism and economic development. With these goals in mind, Hanatu pledges to be relentless in his pursuit of lost artifacts, including the Benin Bronzes.
