Big Brother Naija Star Tacha Reveals Why She Relocated to the UK

Reality TV personality Natacha Akide, popularly known as Tacha, has shed light on her recent relocation to the United Kingdom, citing disillusionment with Nigeria’s influencer market and a desire to expand her horizons.

In a candid interview with British media personality Madame Joyce, Tacha explained her decision, asserting that she had “conquered” the Nigerian entertainment landscape.

Despite the move, she remains open to Nigerian business opportunities, stating, “Relocating to the UK doesn’t mean I’m not going to do Nigerian deals. If the offer is good, why not?”

The former Big Brother Naija star provided a stark critique of Nigeria’s influencer industry, revealing the harsh economic realities behind the glamorous facade.

She highlighted the inadequate compensation for content creators, citing a typical deal where influencers are paid approximately N6 million (around $3,000) for six months of work, involving just two monthly video posts.

“The influencing scene in Nigeria looks so beautiful, but behind the scenes, it’s not as beautiful as it seems because the money is poor,” Tacha explained.

She contrasted current rates with those from her 2019 Big Brother Naija days, noting that while the payment seemed reasonable then, it now barely covers basic expenses.

“At least, you could book a plane ticket with it before. But right now, $3,000 is nothing,” she said.

Tacha emphasized the additional financial strain of maintaining an international image, pointing out that after conversion, travel, and styling costs, little money remains.

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